THE BEVERLY

The Beverly is the new buzzy name you need to know in the Los Angeles nightlife scene. The Beverly is a 4,500 square-foot indoor and outdoor space that boasts an all-new interior design inspired by the Industrial Revolution. Formerly known simply as Guy’s from 1995 to 2008, then Guys & Dolls in 2009 and 2010.

Impresarios Darren Dzienciol, Brent Bolthouse, and Guy Starkman (the team behind Trousdale) in partnership with architect John Sofio have created a space that comes complete with exposed lights, pipes, salvaged wood finishings and an outdoor area with a fireplace—and let’s not forget the liquid nitrogen cocktails designed by Top Chef alum Marcel Vigneron. This industrially designed lounge is sure to be on every partier’s radar—and in the gossip columns as the scene for plenty of celeb hook ups and bad behavior.

The Beverly glows in soft amber hues in contrast to the darker, more “club” feel of Guys & Dolls. Reclaimed wood on the curved ceiling gives the bar a semi-industrial farmhouse feel, with suspended steam pipes made in Cleveland. Black leather straps dangle like a dare above brown leather bottle service booths — aimed at coaxing female guests to shuck their inhibitions — but the hardware has been painted playful gold for a less-intimidating vibe.

Special to The Beverly’s interior design includes a fireplace veneered in 14 gauge Pennsylvanian steel, which is the focal point of the lounge’s cozy outdoor patio built around two Willow Trees. Other extraordinary elements of the interior design include salvaged windows from the New York City Armory (circa 1870) and antique-inspired Edison light bulbs that drape from the ceiling. Saber tooth skulls flank the back of the bar and the light fixture that hangs over it was uniquely crafted to incorporate Ohio Piping. Salvaged wood wraps The Beverly’s walls and ceilings, distressed brown leathers encase the banquettes and its dim-Amber Lighting provides a luxurious and intimate atmosphere for LA’s influencers.

The Beverly’s sound systems, was designed by John Lyons integrated with a state-of-the-art LED lighting system that is purposefully hidden behind the reclaimed wood panels that enclose the space. Dzienciol enlisted stylist-to-the-stars, Jessica Pastor, to create the vintage-inspired, dress-down look for The Beverly’s staff, including denim shorts for the waitresses and Double RRL Henley shirts with suspenders and Levi’s jeans for the bartenders.

While many Hollywood clubs struggle to entice well-off patrons to drop hundreds or thousands of dollars on bottle service during a night out, newly The Beverly seems to have the opposite problem: There aren’t enough tables or nights open to meet demand.

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