Few L.A. nightclubs loomed as large in the public imagination as the Roxbury Hollywood during its near-decade-long reign on Sunset Boulevard. From the late 1980s to 1997, it was one of the West Coast’s premier celebrity playhouses, hosting newsmakers such as Madonna and Tom Cruise. The spot was permanently seared into America’s visual vernacular thanks to Will Ferrell and Chris Kattan’s 1998 film “A Night at the Roxbury” (even though the club scenes in the comedy were shot inside the Mayan downtown). Now, one of the original partners in the club has rolled out a new version of the Roxbury a few minutes’ drive east of the original Sunset location.

The new Roxbury Hollywood, which officially opened Jan. 14, is different indeed. The club’s stellar design screams “club,” yet sensual touches sprinkled throughout the 5,000-square-foot space by designer Gulla Jonsdottir soften the industrial feel. Faux-leather black roses cover walls; circular booths face a circular bar with rotating leaf-like steel structures above bartender stations. Neon cursive script lines the sides of the bar (one is a line from “Love Sonnet XVII” by Pablo Neruda), while Beatles song lyrics adorn the inside of see-through circular plastic-and-glass tables (meant to be danced upon by tipsy twentysomethings).

“When Elie Samaha opened the original Roxbury in West Hollywood back in the go go ’90s, it quickly became the go-to nightspot for celebs and industry power players alike. While the new incarnation trades Sunset Boulvard for a cavernous space hidden behind Hemingway’s just south of Hollywood, Samaha’s connections guarantee a new cast of the rich and beautiful. Walk through tall steel doors to a spacious lounge with romantic messages scrawled on the walls. DJ booth in the back keeps the hotties hopping, while tables boast sightlines focused on the striking curved white bar. Ivy and plants provide a natural counterpoint to the high-end debauchery on display. Tight door, so finagle a spot on the list or get famous fast. Samaha, has brought back the name to conjure the best of times and graft them onto the space that once housed the Ivar club near Hollywood and Vine Street.

I-beams jut out from the ceiling alongside exposed air ducts. The result of Jonsdottir’s build-out looks early 1990s, when the original Roxbury was at its zenith, yet the bar still feels contemporary. On the night of Jan. 14, it was a bit like the glory days. Britney Spears took in the scene from her mezzanine-level perch while Paris Hilton held court nearby. Kobe Bryant was in the house for a New Year’s Eve event, and Reggie Bush was there the following week.

“We turned down 400 people last week, and we had a great-looking crowd, which is very important,” he said. “I don’t care who you are, if you’re a guy and you only have one girl with you, you’re not getting in. If you have three or four with you, you’re welcome.”

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ROXBURY HOLLYWOOD: Useful Information

ADDRESS: Roxbury Hollywood
1661 Ivar Avenue & Hollywood Blvd,
Los Angeles, CA 90028

NEIGHBORHOOD: Hollywood

PARKING:
Self Parking & Valet within 30 seconds from the door.

ENTRY REQUIREMENT:
Guest list, Bottle Service. Strict dress code and ratio policy

HOURS: 10pm – 2am
CAPACITY: 600
CROWD: Hollywood Crowd

DRESS CODE: Fashionable Upscale
BEST NIGHT: Fridays

MUSIC: Open Format

FEATURES:
Full bar
Accept Credit Cards
Bottle Service
Guest List
Smoking Patio
Seating Area
Dance Floor
Security

ROXBURY HOLLYWOOD: Images

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ROXBURY HOLLYWOOD: Video

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ROXBURY HOLLYWOOD: Map

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Roxbury Hollywood Presents DJ Cool Whip Jul 20th

Jul 18, 2013 by Princeton Afeez

Roxbury Hollywood Presents DJ Cool Whip Jul 20th
#RoxburySaturdays with @djcoolwhip @lex9lex9 @eVitaParties @RoxburyHLYWD RSVP: http://www.evitaparties.com/roxbury-hollywood-guest-list


Roxbury Hollywood Presents Nick Ferrer Jun 29th

Jun 29, 2013 by Princeton Afeez

Roxbury Hollywood Presents Nick Ferrer Jun 29th
#RoxburySaturdays with @eVitaParties @Nick_Ferrer @DJBellaFiasco @RoxburyHLYWD RSVP: http://www.evitaparties.com/roxbury-hollywood-guest-list


Roxbury Hollywood Presents Dre Sinatra Apr 27th

Apr 24, 2013 by Princeton Afeez

Roxbury Hollywood Presents Dre Sinatra Apr 27th
#RoxburySaturdays with @DRESINATRA @DJBellaFiasco @eVitaParties @RoxburyHLYWD RSVP: http://www.evitaparties.com/roxbury-hollywood


Roxbury Hollywood Presents Mike Danger Apr 20th

Apr 20, 2013 by princeton Afez

Roxbury Hollywood Presents Mike Danger Apr 20th
#RoxburySaturdays with @Mikey_Dangerous @eVitaParties @RoxburyHLYWD RSVP: http://www.evitaparties.com/roxbury-hollywood


Roxbury Hollywood Presents DJ Morse Code Apr 13th

Apr 11, 2013 by Princeton Afeez

Roxbury Hollywood Presents DJ Morse Code Apr 13th
http://twitpic.com/cinfpv #RoxburySaturdays with @djmorsecode @DJJaycee @eVitaParties @RoxburyHLYWD RSVP: http://www.evitaparties.com/roxbury-hollywood


Roxbury Hollywood Presents DJ Hem Apr 6th

Apr 04, 2013 by Princeton Afeez

Roxbury Hollywood Presents DJ Hem Apr 6th
#RoxburySaturdays with @DeeJayHem @DJVirusLive @eVitaParties @RoxburyHLYWD RSVP: http://www.evitaparties.com/roxbury-hollywood


Roxbury Hollywood Presents Mr Best Mar 30th

Mar 27, 2013 by Princeton Afeez

Roxbury Hollywood Presents Mr Best Mar 30th
#RoxburySaturdays with @DJMRBEST @eVitaParties @RoxburyHLYWD RSVP: http://www.evitaparties.com/roxbury-hollywood


Roxbury Hollywood Presents DJ Kazaa Mar 16th

Mar 16, 2013 by Princeton Afeez

Roxbury Hollywood Presents DJ Kazaa Mar 16th
#RoxburySaturdays with @DjKazaa @Officialbowtie @eVitaParties @RoxburyHLYWD RSVP: http://www.evitaparties.com/roxbury-hollywood


Roxbury Hollywood Presents DJ Edizz Mar 2nd

Mar 01, 2013 by Princeton Afeez

#RoxburySaturdays with @djedizz @eVitaParties @RoxburyHLYWD RSVP: http://www.evitaparties.com/roxbury-hollywood


Roxbury Hollywood Presents DJ Deftone Feb 23rd

Feb 21, 2013 by Princeton Afeez

Roxbury Hollywood Presents DJ Deftone Feb 23rd
@RoxburyHLYWD Saturdays with @DJDeftone @eVitaParties RSVP Here: http://www.evitaparties.com/roxbury-hollywood


eVita Parties Blog , USA 5.0 5.0 19 19 Roxbury Hollywood Presents DJ Cool Whip Jul 20th#RoxburySaturdays with @djcoolwhip @lex9lex9 @eVitaParties @RoxburyHLYWD RSVP: http://www.evitaparties.com/roxbury-hollywood-guest
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