Roxbury Hollywood on Tuesdays with DJ Savi

The new Roxbury Hollywood, which officially opened Jan. 14, is different indeed. The club’s stellar design screams “club,” yet sensual touches sprinkled throughout the 5,000-square-foot space by designer Gulla Jonsdottir soften the industrial feel. Faux-leather black roses cover walls; circular booths face a circular bar with rotating leaf-like steel structures above bartender stations. Neon cursive script lines the sides of the bar (one is a line from “Love Sonnet XVII” by Pablo Neruda), while Beatles song lyrics adorn the inside of see-through circular plastic-and-glass tables (meant to be danced upon by tipsy twenty somethings)

I-beams jut out from the ceiling alongside exposed air ducts. The result of Jonsdottir’s build-out looks early 1990s, when the original Roxbury was at its zenith, yet the bar still feels contemporary. On the night of Jan. 14, it was a bit like the glory days. Britney Spears took in the scene from her mezzanine-level perch while Paris Hilton held court nearby. Kobe Bryant was in the house for a New Year’s Eve event, and Reggie Bush was there the following week

Music by DJ Savi

ADDRESS:
1661 Ivar Avenue & Hollywood Blvd, Los Angeles, CA 90028

This is an upscale sexy mixed crowd. Bring Your Friends & Come Party from 10pm-2am. The door is very tough and guest list is a must. You must RSVP at www.evitaparties.com

21+ only! Kids stay home, adults come+play!

Guest list is a must for free entry. You must RSVP at www.evitaparties.com

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